Programmatic

MARK1 has been at the forefront of Programmatic Advertising in South Africa since its introduction into the market here. Our expert Ad Operations team is dedicated to providing only the highest level of service and world class campaign delivery. We provide feedback throughout your campaign, troubleshooting and fine-tuning as needed so that we can produce the best results possible. As leaders in the field of programmatic advertising in South Africa, we take pride in every campaign that we serve.

Our unrivalled experience enables us to deploy highly targeted,
audience-centric campaigns for our clients which deliver incredible results
across all channels including mobile, display, video with various targeting capabilities.

CROSS-SCREEN

Connect with your target audience across all of their digital devices using our cross-screen capabilities.

Mobile

Mobile has become the primary device of choice for all consumers. Whether they’re browsing or shopping, we offer tailored advertising solutions across mobile web browsers and in-app advertising.

DISPLAY

We can reach people on their desktops or laptops - whether it’s PC or Mac, whether they’re on Chrome, Firefox or Internet Explorer.

Video

Digital video has skyrocketed and is on the brink of surpassing TV as the main way people consume video content - it’s a great way to reach your audience and we can help you do this.

Targeting

We have pre-packaged audiences based on people's interests, demographics and behavioral data that they have demonstrated across a multitude of disparate, reputable, publishers. Leveraging these pre-defined audiences alongside your campaign strategy will measurably improve campaign results.

DEVICE

Target your customer on any screen, whether it’s on their mobile, laptop or tablet.

FORMAT

We offer a variety of ad formats including Standard Display, High Impact Rich Media (HTML5), Pre-Roll as well as Interactive Video.

HYPERLOCAL

Using geo-targeting technology we are able to engage with people within specific areas.
Target people when they’re in or around your area of business or around specific activations.

TIME OF DAY

Optimize your campaign to deliver ads at the time of day your target audience is most likely to take action.

CONTEXTUAL

With contextual targeting, advertisers are able to target the context and content that they are able to show up against. Technology allows for the text on websites to be scanned, that way if the article/content is relevant to the brand, the ad shows up. This can also be used to make sure brands do not show up next to content that would be undesirable. Advertisers can use keywords and negative keywords for this.

VERTICAL

Using the IAB’s vertical taxonomy, advertisers are able to target specific categories to align themselves with. Ads can be placed on websites that adhere to specific verticals such as Finance, Sports, Entertainment and Lifestyle etc.